What does AVS check: 

– AVS verifies that the billing address entered by the customer is the same as the one associated with the cardholder’s account:
AVS checks the street number the user entered against the street number at the issuing bank. AVS will return the result: PASS, FAIL, and UNCHECKED. Unchecked means the bank does not support this feature.

– In general, though, if you ship a product to an address that did not pass AVS verification, you will be liable for any fraud that could potentially take place on such an order. Credit Card companies (including PayPal or whoever) are not going to cover you if you don’t ship to verified/confirmed addresses.

– For US cards, your “UNCHECKED” responses will almost entirely be stored balance cards (i.e. prepaid debit cards or gift cards). But even among stored balance cards, it’s not uncommon to simply return an AVS Pass for any address. As mentioned above, non-pass results make merchants all itchy.

Example of Address Verification Service (AVS)
Imagine a customer is shopping online at Amazon.com. When the customer enters their billing address during checkout, the following happens:

+ Amazon’s payment gateway transmits this address data to the customer’s credit card brand (e.g., Visa, MasterCard, Discover, or American Express).
+ The credit card brand then sends this information to the issuing bank. The issuer compares the address with the address stored on file.
+ The issuer then sends an authorization status and associated AVS response code to Amazon’s payment gateway.
If the address provided by the customer does not match the address the issuer has on file for that customer, the AVS code will indicate the mismatch between the two addresses and the transaction may be declined. If the two addresses match, the AVS response code will indicate this and the transaction will likely be authorized. The AVS process generally only takes a few seconds and is invisible to customers.

 

 

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